Artificial Intelligence-Powered Software by Walla Predicts Potential Subscriber Attrition
Walla, a tech company specialising in the boutique fitness industry, has unveiled a la fitness AI-powered tool called WallaPredict. This innovative solution is designed to help fitness studios and franchises keep their communities strong and their businesses growing by boosting member retention.
WallaPredict scans various data points, including class bookings, attendance frequency, purchase patterns, and payment activity, to analyse member behaviour. By doing so, it provides actionable strategies to prevent client drop-off, effectively acting as a "retention expert in your back pocket."
Doug Hecht, CEO and co-founder of Walla, explained that WallaPredict doesn't just flag members who might leave but also shows why they might leave and what to do next. This proactive approach facilitates easier client outreach and provides clarity in retention efforts.
One studio described WallaPredict as a "game-changer," crediting its ability to replace complex spreadsheets and automate messaging to at-risk members. Studios in the beta program have reported early success with WallaPredict, making client outreach more manageable and providing a clear direction for retention efforts.
WallaPredict generates member risk scores and highlights the root causes of declining engagement. It also recommends targeted retention tactics for studio operators to act on within Walla's management platform.
The tool is currently in beta mode, and while specific studios that have tested WallaPredict during this phase and reported early success have not been publicly disclosed, the company has expressed confidence in its potential impact on the industry.
Walla has secured a total of $13 million in funding, having raised an $8 million Series A round in 2022, adding to a previous $5 million seed round. This investment will support the development and expansion of WallaPredict and its broader AI strategy for the boutique fitness market, which will extend to sales and marketing in the future.
Built on AWS infrastructure, WallaPredict offers secure data handling and scalability to support single-location studios as well as growing universal studios multi-site operations. With its focus on member retention, WallaPredict is set to revolutionise the boutique fitness industry, making it easier for studios to retain their members and grow their businesses.
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