Artisanal Coffee Shop, Celes-Té, Embodies Creativity and Social Connection
Artisanal Tea Brand Celes-Té Embraces Tradition, Sustainability, and Social Responsibility
Celes-Té, a unique artisanal tea brand, was founded by Anubha Jhawar, a certified Tea Sommelier from the UK Tea Academy in London. With its roots deeply embedded in the tea gardens of India, particularly in regions like Darjeeling and Jalpaiguri, the brand seeks to make the luxury of artisanal tea an everyday experience.
Jhawar's personal connection to the craft of tea plucking, forged from childhood experiences in tea gardens, is evident in every blend created by Celes-Té. Each tea offered by the brand is curated and blended by Jhawar herself, reflecting her passion for the craft and her commitment to quality.
Celes-Té's social responsibility ethos is central to its identity. The brand supports local tea pluckers, the women who craft the tea bags, and focuses on environmental sustainability by donating 1% of its annual revenue to 1% for the Planet. The brand is committed to ethical sourcing and community welfare, recognizing the emotional and skilled labor behind each tea leaf.
In terms of expansion, Celes-Té is preparing to launch in the United Kingdom and the Middle East, aiming to share its blends with audiences who value intention and ritual. The brand collaborates with a Social Enterprise in Uttar Pradesh to handmake its tea bags, creating employment opportunities for rural women.
Celes-Té sources its teas from regions like Darjeeling and Jalpaiguri, directly supporting local tea pluckers and artisans. The brand is a partner of the One District One Product (ODOP) initiative, an Indian government programme that promotes regional industries and artisans. Celes-Té practices ethical sourcing, working with estates that maintain fair wages, safe working environments, and sustainable growing practices.
The brand's tea bags are not just utilities, but a reflection of its commitment to social welfare. Each tea bag from Celes-Té is a result of social responsibility, labor, skill, and craft. The brand's tea blending process is influenced by the sentiment that "We don't just pick leaves - we pick emotions."
Celes-Té uses whole leaf teas to preserve flavor and aroma, and all ingredients used by the brand are of premium, natural origin. The brand's signature Serendipity Black Tea is exclusive to Celes-Té and not available under any other label.
In summary, Celes-Té began in India’s iconic tea regions, developed by a tea expert with deep personal ties to the craft, operates with a strong social and environmental responsibility focus, and aims to expand the appreciation of artisanal tea as part of everyday life beyond luxury. The brand honors the entire chain-from leaf to cup-with respect and care, redefining luxury through authenticity, offering well-crafted, premium teas that remain accessible without compromising on quality or values.
- Embracing the values of science and sustainability, Celes-Té's unique tea blends are a testament to the skill and passion of its founder, Anubha Jhawar, a certified Tea Sommelier.
- Celes-Té's tea blends, nurtured by traditional Indian methods, become an essential element in a healthy-and-wellness lifestyle, promoting mental relaxation and overall well-being.
- The brand's commitment to womens-health and social-responsibility is evident as they collaborate with a Social Enterprise in Uttar Pradesh, providing employment opportunities and empowering rural women.
- With expansion into the United Kingdom and Middle East, the luxurious experience of Celes-Té's premium teas may soon reach audiences intrigued by the lifestyle and food-and-drink trends of fine tea.
- As an example of successful business and technology partnership, Celes-Té practices 1% for the Planet, a global movement helping registered nonprofit partners focus on solving the planet's most pressing issues, and is a partner of the One District One Product initiative, supporting regional industries and artisans.
