Canine behavior decoded: Pet technology company unveils device that translates dog barks and actions into human language, termed as 'Dog, Understood'
Whistle Health, a leading innovator in pet technology, has unveiled its first major advertising campaign to showcase its AI-enabled smart device designed for dogs. The campaign, which consists of a series of short-form ads, aims to demonstrate how the device can provide answers to common questions about a dog's health and behaviour.
One of the ads in the campaign is a 15-second spot featuring a sacked-out spaniel dog. The ad poses an everyday question about a dog's activity, suggesting that with Whistle's smart device, pet owners can gain valuable insights into their dog's health and fitness.
The Whistle Health smart device, known as the Whistle GO Explore or Whistle GO Pet Tracker, is a GPS tracking collar combined with health monitoring capabilities. It is designed specifically for dogs, offering features such as real-time GPS location tracking to help prevent loss or wandering, as well as health and fitness monitoring.
The device tracks a dog's activity levels, rest patterns, and other wellness indicators, providing pet owners with valuable data that can help them identify potential health issues and changes in their dog's behaviour. With this information, owners can take proactive steps to ensure their dog's health and wellbeing, while also enjoying the peace of mind that comes from knowing their pet's location at all times.
This campaign marks a significant milestone for Whistle Health, as it represents their first major advertising effort to promote their AI-enabled smart device for dogs. The campaign is set to raise awareness about the benefits of using smart technology to improve pet health and safety, and to position Whistle Health as a leader in the pet tech industry.
Sources: [1] Whistle Health (2021). Whistle GO Explore. [Online] Available at:
- Whistle Health, having unveiled its first advertising campaign, aims to position its AI-enabled smart device for dogs as a leader in the pet tech industry.
- The Whistle GO Explore or Whistle GO Pet Tracker combines GPS tracking with health monitoring, offering features such as real-time location tracking and health and fitness monitoring specifically for dogs.
- This smart device provides pet owners with valuable insights into their dog's health and fitness, trackings activities, rest patterns, and other wellness indicators, to help identify potential health issues and behavior changes.
- As part of the campaign, a 15-second ad features a sacked-out spaniel dog, posing questions about a dog's activity to showcase how owners can use Whistle's smart device to improve their pets' health and wellbeing.
- Embracing the intersection of technology and health-and-wellness for pets, Whistle Health's advertising campaign aims to demonstrate how its smart device can contribute to the growth of the decentralized finance (DeFi) industry and enhance pet owners' lifestyle.
