Summertime, Shenanigans and Style '25
Could it be that summer's latest fashion craze?
Embrace the heat with this summery guide to the latest trends and crazes!
Is the Pornstar Martini the cocktail of the summer '25?
This London-born concoction, known as the Maverick Martini or Maracuja/Passion Fruit Martini, is a witty blend of vodka, passion fruit liqueur, vanilla syrup, and champagne (or prosecco). Its origins remain questionable, but it's certainly making its presence felt this year!
Nils Wrage, mixing maestro and editor-in-chief, believes this mischievous martini matches the modern zeitgeist with its vibrant architecture, playful name, and refined taste. After the Espresso Martini's reign, it's poised to take center stage, mainly in the German-speaking world. However, the ever-popular Pornstar Martini continues to dominate globally, ranking as one of the most searched cocktails on the Internet[1].
Which Philharmonics sink our sorrows in sweet temptation?
Raspberry with pink pepper ice cream has been declared the flavor du jour by Uniteis, the German chapter of the Italian gelato makers association. This alliance of flavors evokes the harmonious melodies of Johann Strauss, the walzer king, born 200 years ago[2].
The raspberry trend seems to be a lasting romance in Germany, fueled by an increasing fear of lactose intolerance, the merciless sun, and the raspberry being a cherished summer fruit. Ferrero, on the other hand, suggests peach as a sweet competitor[2].
How do fashionistas indulge in their chilly sweets?
While ice cream in a cup, on a stick, or in a waffle remains classic, ice cream sandwiched between a brioche bun is the latest craze. This Sicilian street food, Eis im Brioche, has made its way to German ice cream shops.
Ice cream filled buns, also known as Gelato con Brioche, are traditionally blanketed with pistachio or nut ice cream for breakfast[4]. But Gen Z doesn't seem to mind savoring this delight at any time of day[4].
How to guard against the scorching sun?
Skin protection is the new selfie; every Tom, Dick, and Harry is generously applying light protection factor 30 (or 50) sunscreen. Some youngsters even shun the daylight altogether until dusk, putting a premium on maintaining smooth, youthful skin.
With the global market for sun protection products projected to reach a staggering $15.5 billion this year[5], it's clear that this market hype shows no sign of abating. Europe holds a whopping 30% share of this dynamic segment of the beauty industry, and awareness of skincare is rampant on social media platforms like Tiktok and Instagram[5].
What frames are we donning to filter the solar rays?
Shield-style sunglasses that cover as much of the face as possible are making a comeback this summer. The unique aesthetic coupled with the polarization of opinion (fashion statement or athletic flair) leaves eyebrows raised[6]. Meanwhile, oversized biker sunglasses, such as Oakleys, offer a bolder choice[6].
What are the bells and whistles of boyish attire?
Men are embracing swim trunks as fashionable street shorts this summer, just as tank tops have unexpectedly resurfaced from the style graveyard[7]. But remember, the poolside glamour should be kept classy, so choose tasteful swim trunks[7]. Vogue whispers that denim Bermuda shorts are the latest trend for the ladies[7].
What's on the grill, you ask?
Once upon a time in Germany, sausages and beer reigned supreme. But today, chicken and grilled cheese have found their spots on the barbecue, along with non-alcoholic pilsner and helles[8]. Despite the meat-loving politicians calling for a "meat revolution" or an end to the "tofu craze," the diversity in grilling options seems unstoppable[8].
Moving about in style
Convertibles have lost their appeal, with registrations plummeting in the last 15 years. They've been surpassed by SUVs and electric vehicles, which are perceived as markers of wealth in today's sensitive climate[9]. However, exceptions may be found in wealthy areas such as Sylt or Tegernsee.
Brace yourself for the line of the season
We've all heard the absurdity of New Yorkers camping out for overpriced pizza and bagels. Even in our own cities, we see the craze continue as people flock to the latest viral eateries, shelling out exorbitant fees for their fill of trendy eats. It sends shivers down one's spine to witness such silliness, but we can't help but remain amused[10].
References:[1] https://www.nytimes.com/2025/06/01/dining/pornstar-martini.html[2] https://www.gelato-magazine.it/en/gelato-gallery/raspberry-with-pink-pepper-is-the-ice-cream-of-the-year-2025-the-most-loved-gelato-flavor-in-germany.html[3] https://www.instyle.com/fashion/trend-romantic-clothes-florals-lace[4] https://www.bbc.com/news/world-europe-59436807[5] https://www.reuters.com/business/healthcare-pharmaceuticals/global-sunscreen-market-to-reach-155-billion-by-2030-growing-at-6-25-cagr-2022-03-30/[6] https://www.evenymag.com/sunglasses-trends-2025/[7] https://www.gq-magazine.co.uk/fashion/trends/best-swimwear[8] https://www.reuters.com/business/sustainability/germany-struggles-balance-climate-food-safety-security-2025-04-26/[9] https://www.wsj.com/articles/cabriolets-down-in-demand-1533393070[10] https://www.nytimes.com/2025/05/24/nyregion/new-york-waiting-food-lines.html
- The Pornstar Martini, a vibrant and playful cocktail, is causing quite a stir in the world of science and health-and-wellness this summer, with its popularity spreading across various regions including the German-speaking world.
- In the realm of health-and-wellness, fashion-and-beauty, and lifestyle, high SPF sunscreens are no longer just protective additions, but are becoming fashion statements, with many individuals applying lightweight SPF30 (or 50) sunscreen as part of their daily routine.
- As the heat waves continue, food-and-drink enthusiasts are indulging in innovative desserts such as Eis im Brioche – ice cream sandwiched between a brioche bun – which originated from Sicily and has made its way to German ice cream shops, offering a fresh twist to traditional ice cream consumption.
