Expanded Cranberry Extract Market Forecasted to Reach a Compound Annual Growth Rate (CAGR) of 5.3% Through 2034
In the realm of health and wellness, the demand for natural and antioxidant-rich supplements continues to soar. One such ingredient that has garnered significant attention is Cranberry Extract. RFI Ingredients recently introduced Organic Cranberry Juice Powder, a testament to the growing interest in this powerful extract.
The global Cranberry Extracts Market is projected to reach an impressive USD 1.2 billion by 2034, growing from an estimated USD 0.7 billion in 2024, with a compound annual growth rate (CAGR) of about 5.3% during 2024-2034. This growth is driven by increasing consumer demand, particularly for powdered forms of cranberry extracts, which currently hold a dominant market share of over 38.5%.
The market's expansion is not limited to one particular sector. Dietary supplements capture more than 44.2% of the market share, while cranberry extracts find their way into various industries, including functional foods, cosmetics, beverages, and pharmaceuticals.
Regionally, North America leads the pack, accounting for about 42.8% of the total market. This dominance is expected to continue, with North America maintaining its dominance in the global cranberry extracts market in 2025.
The U.S. cranberry industry significantly contributes to the economy, with an estimated 2,500 acres of cranberry production generating USD 29.67 million annually and creating 383 jobs. The U.S. and Canada produce nearly 99% of the world's cranberries, with the U.S. yielding 790 million pounds in 2022, 59% from Wisconsin.
Companies like Naturex (Givaudan) have entered the fray with high-potency cranberry extracts, such as AnthoCran, standardized to PACs. Ocean Spray has also joined the ranks with Cranberry PACs, a clinically studied extract for urinary tract health. BioCare has introduced organic cranberry gummies with added vitamin C for immune and urinary support.
The U.S. Food and Drug Administration (FDA) has even issued a qualified health claim for cranberry juice beverages and supplements, stating that daily consumption of an 8-oz serving with at least 27% cranberry juice may reduce recurrent urinary tract infections in healthy women. The USDA enforces quality standards for cranberry juice products to ensure consistency.
The growing consumer awareness of cranberry extracts' health benefits, particularly for urinary tract and immune support, drives demand. Cranberry extract concentrates are increasingly vital in the food and nutraceutical sectors due to their antioxidant-rich composition.
As the market continues to evolve, it's clear that cranberry extracts are poised for continued expansion, fueled by trends in natural ingredients and preventive healthcare. The future of health-conscious supplements looks bright, and cranberry extracts are undoubtedly set to play a significant role in this growth.
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