Expanded Frozen Vegetable Market Projected to Reach a Value of 67.9 Billion USD by 2034
In the ever-evolving landscape of food consumption, the frozen vegetable market is experiencing significant growth, particularly in Europe. This growth is driven by a variety of factors, including urbanization, busy lifestyles, and a growing interest in vegetarian and plant-based diets.
Uren Food Group Limited is one of the companies capitalizing on this trend, investing in advanced freezing technologies to enhance product quality and extend shelf life. By securing long-term partnerships with growers, Uren Food Group aims to ensure a consistent supply of high-quality vegetables.
Ajinomoto Co., Inc. is another player expanding its reach in the market. The company is expanding its Well-Fron line of IQF (Individually Quick Frozen) vegetables to support its core seasonings and frozen meals business.
The market's growth is also fueled by the rapid expansion of e-commerce and online grocery platforms. In the UK, Ocado Group has strongly engaged in the online grocery and fruit delivery sector, maintaining its position as the fastest-growing UK grocer. Meanwhile, Waitrose & Partners in the UK has launched a pilot trial for smart shopping carts using AI and computer vision technology to improve checkout efficiency for loose produce.
Europe currently leads the frozen vegetable market with a 32.7% share, valued at USD 11.2 billion in 2024. Corn led the market with a 19.3% share, while retail consumers accounted for a 48.9% share.
The market is expected to grow at a CAGR of 7.0% from 2025 to 2034, and is projected to reach approximately USD 67.9 billion by 2034.
Opportunities lie in the increasing adoption of ready-to-cook meals, particularly among urban populations with busy lifestyles. Companies like ConAgra Brands, Inc.'s Birds Eye brand have responded to this trend by launching complete meal kits in the frozen section, which often feature vegetables as a primary component.
In India, ITC Limited is expanding its Farmland brand's distribution and product range, focusing on regional mixed vegetable blends and products like frozen okra (bhindi). Green Giant, a subsidiary of General Mills Inc., has significantly innovated by expanding its Veggie Spirals and Riced Veggies lines in response to consumer demand for low-carb and vegetable-based alternatives.
Frozen vegetables are processed through washing, cutting, and rapid freezing to preserve their taste, texture, and nutritional profile. They are increasingly seen as a smart choice for modern eaters who want quick, wholesome meals without the hassle of fresh prep. With rising interest in easy, plant-friendly foods, the frozen vegetable category continues to grow as a reliable kitchen staple, helping more people enjoy balanced eating every day.
In Germany, retailers like REWE and plant-based producers such as vly, Berief, and Oatly announced a campaign to reduce VAT on plant-based drinks to promote these alternatives, signaling developments in vegan product offerings. Lidl Switzerland has permanently reduced prices on over 800 products, including fresh fruits and vegetables, by up to 21%, reflecting a focus on competitive pricing.
These are some of the key recent developments by companies heavily involved in fruits for sale and online supermarket services. As the frozen vegetable market continues to grow, it's clear that convenience, health, and sustainability will remain key drivers of consumer choice.
