Soaking Up the Sun: What's Fresh and Flaunted in the Summer of '25? Sunscreen Obsession and the Pornstar Martini
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Is the current fashion or style direction summer-related? - Has the summer fashion reignited with a new style?
With whispers about 2025 potentially being one of the hottest and dryest summers, speculation abounds: What will be the styles and favors of this season? Intrigue around the summer's social scene!
Will the Pornstar Martini Be the Cocktail of the Summer?
Hailing from London, famously known as the Maverick Martini or Passion Fruit Martini, this bold and trendy tipple is a tantalizing concoction of vodka, passion fruit liqueur, vanilla syrup, and champagne (or prosecco). It's said Douglas Ankrah, the drink's creator (1970-2021), envisioned a porn star ordering this libation in a bar. The origins? Mysterious!
Nils Wrage, a mixology maestro and editor-in-chief, wagers that this cocktail's playful structure, evocative name, and enticing flavor profile make it a suitable choice for today's scene. There's a chance that the Pornstar Martini will have its moment this year, following the Espresso Martini's reign. However, this may only apply to the German-speaking world. Internationally, the drink has been a force to be reckoned with for years and continues to surge in popularity, currently ranking as one of the most searched-for cocktails.
Which Ice Cream Toppings Are Hot?
The German and Italian gelato scene is thriving, with a variety of trends emerging:
- Uniteis, the association of Italian gelato makers in Germany, has named "raspberry with pink pepper" the ice cream of the year. Dubbed "Strauss," this harmonious blend of flavors is a nod to Johann Strauss, the waltz king who was born 200 years ago. The raspberry's aroma is a perennial favorite in Germany, and the fruit's summery character makes it a staple in local ice cream shops.
- Ferrero, on the other hand, proposes peach as an alternative. Building on last year's Nutella ice cream craze, this year's novelty is "Raffaello Triple Experience Peach Dream": a coconut-based ice cream drizzled with peach sauce, wrapped in a shell laced with peach- and coconut-flavored granules.
Unconventional Ice Cream Serving Ideas
The traditional ways of savoring ice cream are no longer the norm. Here's where we break the mold:
- Ever tried ice cream in a bun? The delicious fusion of ice cream sandwiched between slices of brioche bread is not only available in Italian gelato shops but has found its way into ice cream parlors across Germany.
Basking in the Sun's Glow
Slathering on sunscreen has become a generation's identity, with the sun's arrival prompting the slathering of LSF 30 (and higher) on exposed skin. Millennials herd indoors when the blue skies burst through the clouds, fear of skin aging their number one concern.
The sun protection industry is booming, with a projected $15.5 billion in sales this year. Europe leads this segment, with skyrocketing awareness of sun safety dominating platforms like TikTok and Instagram.
Eye-catching Era of Sunglasses
Here's the rundown on this summer's sunglass trends:
- Ski masks with vibrant colors and trendy shapes are fashionable this summer, inspired by the desire to stand out in style.
- Shield sunglasses are back, providing ample coverage for faces, much like the ones sported by rapper Ski Aggu.
The Exclusive Look of Shorts
There's a shift in fashion for men this season, with stylish swim trunks being donned as casual shorts. This year, denim Bermuda shorts are the latest craze for women, according to Vogue.
Sizzling Summer Grub
The definition of barbecue nights has expanded, with dishes like chicken, grilled cheese, and alcohol-free beer now sharing the summer spotlight with traditional sausages and beer. Despite calls for a "meat turnaround" and criticisms of tofu hysteria, the love for variety at the grill remains strong.
Wheels Rolling in the Summer Heat
Convertibles, once a popular symbol of automotive freedom, are on the decline. SUVs and electric cars are taking their place, leaving cabriolets in the dust (or should we say sunscreen).
The Puzzling Phenomenon of Long Lines
From New Yorkers waiting in line for fancy pizza to Germans queueing up for a scoop of pistachio ice cream, Follow-the-Trend culture has taken hold. Many can't comprehend the seemingly absurd lengths to which people will go to follow the latest craze.
- The Pornstar Martini, a trendy and intriguing cocktail, might become the drink of the summer, given its playful structure, enticing flavor profile, and mysterious origin. However, its popularity may vary internationally.
- The German and Italian gelato scenes are buzzing with new trends. Uniteis, the German-Italian gelato association, has declared "raspberry with pink pepper" as the ice cream of the year, while Ferrero suggests peach as an alternative.
- The fashion-forward approach to enjoying ice cream extends beyond traditional methods, with ice cream sandwiched between brioche bread becoming a popular fusion and vibrant, eye-catching ski masks being worn as sunglasses this summer.
