Increase in DMS payments by 70% observed in the first quarter of 2025, Sverdlovsk region
In the first quarter of 2025, the voluntary medical insurance (VMI) market in the Sverdlovsk region experienced a significant growth of 60%. This surge can be attributed to a combination of factors, including increased demand for better healthcare options, economic recovery, and rising awareness among the population about the benefits of voluntary health coverage.
Natalia Vagina, an industry expert, explains that this growth was driven by improvements in the healthcare infrastructure and a greater emphasis on personalized medical services, making VMI more attractive to individuals and businesses seeking enhanced health protection beyond state-provided services.
The growth in VMI payments is also attributed to the expansion of employers connected to the system and the broadening of covered medical services. Companies in Russia are focusing on improving their social benefits package to retain valuable employees and attract highly qualified specialists. This trend is particularly evident in enterprises actively developing VMI to enhance employee loyalty.
The rise in disposable income and economic stabilization in regions like Sverdlovsk, growing corporate demand for voluntary medical insurance, improved healthcare service quality, and greater public awareness of VMI as a complement to mandatory health insurance are all contributing factors to this strong growth.
Residents of Sverdlovsk received payments under VMI contracts totalling 1.2 billion rubles in Q1 2025, a 70% increase from the same period in 2024. The average cost of a VMI policy in 2025 is 41,000 rubles. The volume of contributions to the VMI system in Sverdlovsk increased by a third to 2 billion rubles in Q1 2025.
Irina Arkhipova, head of the medical insurance sales development department at SberInsurance, stated that VMI policies have a positive impact on business efficiency, helping reduce sick leave duration, maintain employee productivity, and positively impact business efficiency.
Looking ahead, the potential for VMI development in the Sverdlovsk region remains high, with the market showing no signs of slowing down. As more businesses and individuals recognise the benefits of VMI, it's expected that this trend will continue, further enhancing the healthcare landscape in the region.
[1] DK.RU, "The growth of the insurance market in the Sverdlovsk region reaches 60%", [date], URL [3] DK.RU, "Interview with Natalia Vagina on the growth of the VMI market in the Sverdlovsk region", [date], URL (These are placeholder URLs for the sources, which would be replaced with actual links in a real news article.)
- Natalia Vagina, an industry expert, asserts that the growth in the voluntary medical insurance (VMI) market in the Sverdlovsk region is due to improvements in healthcare infrastructure, personalized medical services, and a rising awareness among people about the benefits of voluntary health coverage.
- Irina Arkhipova, head of the medical insurance sales development department at SberInsurance, asserts that VMI policies positively impact business efficiency, reducing sick leave duration, maintaining employee productivity, and improving overall business efficiency.
