Marketing Guru Ulli Appelbaum's New Book Tops Charts with Data-Driven Brand Association Strategies
Ulli Appelbaum, a seasoned global brand strategist with over 25 years of experience, has released 'The Science of Brand Associations: Win Minds, Win Markets'. The book, launched on August 18, 2025, offers a comprehensive, evidence-based guide focused exclusively on brand associations, which Appelbaum argues are the core of content marketing.
Appelbaum presents 10 data-backed reasons why brand associations drive business results, along with nine proven strategies and 14 evidence-based principles for building stronger brand association networks. The book targets marketers, brand strategists, and agency leaders, providing them with tools to audit, build, and strengthen their brand association networks. It contends that brands function as mental networks of meanings, feelings, and experiences stored in consumers' minds and memories.
The publication is accompanied by free bonus materials, including scorecards for brand association network assessment, infographics, and a self-assessment tool. Appelbaum avoided opinion-based frameworks, favouring those supported by rigorous data and research. The book's success is evident, having reached #5 in Global Marketing and #25 in Market Research Business categories on Amazon, and achieving #1 New Release status in Global Marketing.
The hardcover edition of 'The Science of Brand Associations' costs $44.90, with paperback available at $29.90, and a Kindle edition priced at $19.90. Appelbaum's extensive experience working with clients like Unilever, Procter & Gamble, and Harley-Davidson lends credibility to the book's insights. While specific research institutions are not mentioned, the book's success and Appelbaum's expertise speak to its value in the marketing sphere.
