Microsoft's artificial intelligence assistant has made its debut on Samsung televisions and screens; discover its operation here.
Microsoft's Copilot AI is making its way to Samsung's TVs and smart monitors, bringing a more personalised and intelligent experience to users. The announcement was made earlier this year, and the integration on Samsung TVs mirrors the setup we already have on mobile devices, allowing users to search, learn, and engage with content directly from the TV.
The Copilot AI is currently being rolled out in waves across the United States, the United Kingdom, and Canada. With this integration, users can expect more personalised features on screen, thanks to Samsung Vision AI.
One of the standout features of Copilot AI is the Copilot Appearance, which gives the AI an expressive face that reacts and speaks during conversations. Users can also generate custom TV backgrounds and get show recommendations based on their viewing habits.
Samsung's integration of Copilot AI aims to enhance the user experience and build on Samsung Daily+'s capabilities, acting as the company's lifestyle hub across entertainment, food, wellness, and more. Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display (VD) Business of Samsung Electronics, stated that Copilot makes it fun and easy to quickly get what you need through tailored experiences.
Copilot AI can be accessed via the Samsung Tizen OS home, Samsung Daily+, and Click to Search. It makes it easier for users to access its next-gen capabilities via a voice command or click of the remote.
Samsung has integrated Copilot AI across its new range of 2025 TVs and smart monitors. The new devices will ship with Copilot AI built into the screen display.
Microsoft's Copilot AI is being transformed into a "real friend and companion" by Microsoft's AI CEO, Mustafa Suleyman. Copilot on Samsung TVs is designed to feel like an AI companion in the living room, providing a shared experience for discovering things to watch, asking questions, making plans, or enjoying moments together.
It's worth noting that Samsung has previously dabbled in artificial intelligence with features like Bixby, its dedicated voice assistant across its flagship Galaxy devices. The Partner General Director of Microsoft AI who introduced the Copilot AI for Samsung TVs and smart monitors has not been explicitly named in the provided search results.
On Samsung TVs, users can learn more about anything visible on their screen by running a thorough search on the web without leaving the page, similar to Google's Circle to Search. Copilot AI will make it easier for users to access its next-gen capabilities via a voice command or click of the remote.
As Microsoft continues to ship new features to its Copilot AI, we can expect more exciting developments in the world of smart TVs and AI technology.
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