Naturally-inspired skin care innovation: the apple extract harnessing phases of nature for Type 1 collagen enhancement
In the ever-evolving world of beauty, a new focus on sustainability, ethics, and natural ingredients is taking centre stage. The beauty market is now dominated by these trends, as per a Mintel report in February 2020 on organic beauty and personal care products. This shift in consumer preferences is prompting brands to take action or risk becoming irrelevant in the market.
Collagen I, a naturally occurring protein in the body, plays a crucial role in maintaining skin health and elasticity. Unfortunately, its production decreases with age, contributing to multiple signs of skin aging. To address this issue, collagen I is a common ingredient in various beauty products, including supplements and treatments.
Brands are encouraged to develop beauty products that respect and encourage natural life cycles. POMARAGETM, a natural ingredient derived from apple processing by-products, offers a promising solution. This innovative ingredient boosts collagen I production, enhancing the natural biosynthesis and organization of collagen I and the production of enzymes that participate in its formation and non-degradation.
Tests on normal and aged fibroblasts have demonstrated in vitro efficacy on the expression of certain genes involved in the structure of the extracellular matrix (ECM) and skin health. POMARAGETM results in a 382% increase in collagen I, a 140% boost in PLOD 1, a 137% increase in LOXL3, and a 132% increase in LEPRE L2.
Brands like L'Oréal, Givaudan, and Firmenich are already using POMARAGETM to develop more sustainable, ethical, and natural products in response to current beauty market trends. Apples, being a familiar ingredient synonymous with health worldwide, make POMARAGETM an ideal ingredient for brands to align with natural, "healthy skin glow" beauty trends.
Moreover, POMARAGETM contributes to restoring the healthy appearance of the skin, reducing inflammatory processes and other markers associated with cellular senescence. This makes it a potential game-changer in the beauty industry, presenting the potential to generate a compelling and successful yet simple narrative where brands can emphasize the sustainable message while delivering visible effects from a "natural aging" perspective.
As we move forward, when developing new products targeting collagen I in the skin, companies should consider current beauty trends. "Circular beauty" is a primary area of interest for cosmetics consumers. By sourcing POMARAGETM from a local, ethical, and sustainable farm and using apple by-products, brands can achieve this and align with the current consumer preference for natural, sustainable, and ethical products.
In conclusion, the beauty industry is undergoing a significant transformation, with a renewed focus on skin glow and a natural, sustainable approach. POMARAGETM offers a promising solution for brands looking to meet these new consumer preferences and stay relevant in the market.
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