Preview of Innovations from Oura Targeting Pregnant Women and those in Perimenopause Phase
Oura Ring Introduces New Features for Reproductive Health Support
Oura, the innovative wearable technology company, has announced the launch of two new features designed to support women during crucial stages of their reproductive lives - Pregnancy Insights and Perimenopause Check-In.
Pregnancy Insights
The new Pregnancy Insights feature offers personalised tracking at every pregnancy stage, with trimester-specific visuals and weekly educational insights explaining physiological changes during pregnancy. It tracks key health metrics such as body temperature trends, resting heart rate, heart rate variability (HRV), and respiratory rate to show pregnancy-related biomarker patterns.
The feature incorporates over 35 new symptom tags, allowing users to log symptoms and see how they align with biometrics. It also adjusts readiness, sleep, and activity scores to be pregnancy-aware, reflecting the body's changing needs during gestation.
Pregnancy Insights offers a Pregnancy Aware Advisor within the app for in-depth pregnancy-related education and guidance. Features include gestational age tracking, trimester-by-trimester trend views comparing individual data to population norms, and a holistic view of reproductive history before, during, and after pregnancy.
The Pregnancy Insights feature is designed to provide reassurance by showing typical pregnancy patterns and helping mothers understand symptoms and biometric shifts, supported by AI-backed recommendations tailored to pregnancy health such as rest and hydration adjustments.
Perimenopause Check-In
Perimenopause Check-In, Oura's first-ever perimenopause feature, combines self-reported symptoms with wearable data. Accessible via the Oura app’s Cycle Insights for U.S. members on iOS and Android, it uses the Menopause Rating Scale (MRS)—a 12-question assessment—to quantify symptom severity and their impact on quality of life.
Users start by answering a survey to receive a personalised assessment of symptoms and overall quality of life. The feature provides members with a severity-based result screen, a provider-ready PDF report summarising symptom trends, and relevant cycle data for tracking progress or discussing with healthcare providers.
Perimenopause Check-In connects users to expert care partners directly through the app for specialized support. It addresses symptoms commonly experienced during perimenopause such as mood changes, hot flashes, and sleep disturbances, making this often-overlooked life stage more visible and actionable.
The Perimenopause Check-In is designed to help women spot signs of perimenopause, prepare for menopausal transition, and manage symptoms better by contextualizing biometrics alongside symptom reports.
These features make the Oura Ring a comprehensive tool for women's reproductive health, offering science-based insights, education, and actionable support through biometric tracking combined with symptom logging and expert resources.
The Pregnancy Insights feature will launch on Aug 12, 2025, and the Perimenopause Check-In will be available in the U.S. starting Aug 13, 2025, with other regions to follow soon. Oura also introduced a Keeping Track system for members to tag symptoms, experiences, and emotions.
[1] Oura [2] TechCrunch [3] MobiHealthNews [4] Wearable [5] Fitbit
- By integrating Pregnancy Insights and Perimenopause Check-In features, Oura Ring aims to transition from a wearable technology company to a comprehensive science-based tool for health-and-wellness, particularly focused on women's health, offering personalized tracking and educational insights through biometric monitoring, symptom logging, and expert resources.
- The launch of Pregnancy Insights and Perimenopause Check-In features signifies Oura's commitment to supporting women's reproductive health during crucial stages, such as pregnancy and perimenopause, with the science-backed insights and actionable solutions to improve health outcomes and manage symptoms effectively.
