Scientist-Inspired Artist Alleges Development of Uncharted Hue in Paint Medium
Artistic rebel Stuart Semple, known for his color-defying stunts, claims to have bottled the elusive "new color" olo, discovered by scientists at UC Berkeley. This vibrant hue, supposedly beyond human perception, was allegedly induced in participants through laser pulses hitting their peepers.
Now, Semple's flaunting his YOLO paint, priced at a wallet-draining £10,000 on his website. Declaring himself the new "Color Liberator," he teased fans on Instagram, "Scientists discover new color, and I've already snatched it." He acknowledges the creators' indifference towards artistic applications but views it as an opportunity to replicate the mysterious color experience.
However, Austin Roorda, the Berkeley scientist involved, argues that such a feat is impossible. Explaining to The Guardian, Roorda stated, "It's not possible to reproduce a color that matches olo." The reason lies in the optical trickery used to perceive olo – it's a mirage, only existing within the controlled parameters of the experiment. Semple's YOLO could easily be just another teal pigment, disingenuously marketed as the real deal.
Undeterred by the skepticism, Semple explained that he'd incorporated fluorescent optical brighteners to simulate the unique visual experience characteristic of olo. To Gizmodo, he defended his pursuit, asserting, "I think color should be accessible to everyone." This isn't the first time Semple has stepped into the color-replicating fray. He's previously reproduced Vantablack, a coat so dark it absorbs all light, made available exclusively for use by Anish Kapoor. In retaliation, Semple crafted a matte black pigment for the masses, except Kapoor.
YOLO paint finds its roots amongst Semple's ongoing quest to democratize unique colors, making them accessible to artists and enthusiasts alike. Grab a bottle if you dare, as long as you come forward as an artist, or cough up a whopping £10,000 if you don't.
- Stuart Semple, renowned for his color-defying stunts, sells his "YOLO" paint, a reproduction of the elusive "new color" olo, priced at £10,000 on his website.
- In a teasing post on Instagram, Semple asserted, "Scientists discover new color, and I've already snatched it."
- Semple views the scientists' indifference towards artistic applications of olo as an opportunity to reproduce the mysterious color experience for artists and enthusiasts.
- Austin Roorda, one of the scientists involved in the discovery of olo, argues that replicating the color is impossible, stating, "It's not possible to reproduce a color that matches olo."
- The reason, as explained by Roorda, lies in the optical trickery used to perceive olo – it's a mirage, only existing within the controlled parameters of the experiment.
- Semple has incorporated fluorescent optical brighteners into his YOLO paint to simulate the unique visual experience of olo.
- In defense of his pursuit, Semple asserted, "I think color should be accessible to everyone."
- Semple's attempt to reproduce olo is not the first time he has stepped into the color-replicating fray – he previously reproduced Vantablack, a dark coat that absorbs all light, made available exclusively for Anish Kapoor.
- In retaliation, Semple crafted a matte black pigment for the masses, except for Kapoor.
- YOLO paint originates from Semple's ongoing quest to democratize unique colors, making them accessible to artists and enthusiasts, and is marketed towards the tech-savvy, health-and-wellness enthusiasts, fitness-and-exercise aficionados, lifestyle seekers, fashion-and-beauty lovers, artificial-intelligence enthusiasts, bookworms, social media influencers, entertainment seekers, and pop-culture followers.
